BlueStar SecuTech plc (AIM:BSST.L), a leading provider of digital video surveillance solutions ("DVR's") to corporate clients in the PRC, is pleased to announce that, it has opened a new sales and service centre in Chengdu, the capital of Sichuan Province, located in southwest China.
The centre will form a key component of BlueStar's stated strategy to expand into tier two and three cities. The intention is to enlarge the current workforce from four to twelve in the coming months in order to attract new clients from Sichuan and the nearby Chongqing City, Guizhou Province, Yunnan Province and Tibet as well as providing the requisite technical support following DVR and associated product sales. The population in the targeted area is estimated to be 194 million.
Within the new target areas, BlueStar will be looking at amongst others: Bank of China, China Construction Bank and Industrial and Commercial Bank of China. BlueStar has worked with the Beijing headquarters of all these banks and will be able to leverage off strong existing relationships. It is estimated that within the target areas, the banks mentioned have a minimum of 112 branches for the new centre to focus on.
Commenting on the agreement, Xiao Gang, Chief Executive Officer of BlueStar said:
"We announced in our recent second set of interim results that a key part of BlueStar's plan for continued growth during 2008 centered around expansion into tier two and three cities in China and we are very pleased to report that this is already producing results.
The new centre will enable BlueStar to build further momentum and continue the 'snowball' effect that it has already experienced as result of its first mover advantage and the desire from current clients to grow with BlueStar as they expand their geographical reach."